Director of Lead Generation for Heavy Construction Estimating Software
Fully Remote - US
Director of Lead Generation for Heavy Construction Estimating Software
Full Time • Fully Remote - US
Since 1986. The Construction Link, Inc. holds true to it's core values. Yesterday, Today, and Tomorrow.
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
Location: Remote (Preference for candidates based in Florida for occasional in-person events).
Position Summary:
As our first Director of Lead Generation, you will shape and execute a comprehensive strategy to drive substantial revenue growth. Reporting directly to the CEO, you’ll play a pivotal role in expanding our market presence. Flexibility and a hands-on approach are essential in our small, dynamic team. We seek a strategic leader who’s also ready to manage day-to-day tasks as needed.
Key Responsibilities:
- Strategic Lead Generation Planning
- Develop, own, and lead a high-impact lead generation strategy designed to achieve rapid growth, focusing on building a scalable pipeline of quality leads.
- Define and execute campaigns across multiple channels, including digital marketing, SEO, content marketing, social media, targeted advertising, and events.
- Set and track key performance indicators (KPIs) for lead generation to ensure alignment with the company’s revenue and growth goals.
- Pipeline Development and Management
- Establish and manage a robust sales pipeline, using data-driven insights and predictive modeling to maintain consistent lead flow.
- Develop advanced lead nurturing programs that convert high-potential prospects into qualified leads ready for the sales team.
- Collaborate closely with Sales to ensure a seamless handoff of qualified leads and a high conversion rate from leads to sales.
- CRM Strategy and Optimization
- Leverage extensive knowledge of HubSpot (or similar CRM platforms) to implement and optimize lead generation and nurturing strategies.
- Design and oversee workflows, lead scoring, segmentation, and automated email campaigns within HubSpot to maximize lead engagement and conversion.
- Regularly analyze CRM data to refine targeting, personalization, and messaging, ensuring that every stage of the lead lifecycle is optimized for conversion.
- Data Analysis and Optimization
- Utilize analytics to evaluate campaign performance, customer behavior, and market trends, using these insights to refine and optimize lead generation strategies.
- Implement tools and best practices to monitor lead quality, conversion rates, and pipeline ROI, making strategic adjustments to maximize revenue impact.
- Develop regular reporting and presentations to keep stakeholders informed on lead generation progress, success stories, and areas for improvement.
- Cross-Functional Leadership and Collaboration
- Collaborate with Marketing to create targeted messaging and campaigns that resonate with potential customers in the heavy construction sector.
- Partner with Product Development to understand new features, benefits, and product differentiators, integrating these into lead generation messaging.
- Provide mentorship and guidance to junior team members and work collaboratively across all departments to align lead generation efforts with overall company objectives.
- Industry and Market Expertise
- Stay informed about trends in the heavy construction industry and competitive landscape, leveraging this knowledge to identify new market opportunities and optimize our approach.
- Position TCLI as a market leader through strategic outreach and targeted messaging that speaks directly to industry pain points and needs.
- Attend and represent TCLI at relevant industry events, conferences, and trade shows to build brand awareness and attract new leads.
- Continuous Innovation
- Continuously experiment with and adopt new lead generation technologies, tactics, and tools to keep TCLI at the forefront of innovation in the industry.
- Foster a culture of continuous improvement within the lead generation function, encouraging fresh ideas and novel approaches to capturing customer attention.
Qualifications:
- Experience: 7-10 years in lead generation, ideally in B2B software or technology; heavy construction technology experience is a plus. HubSpot experience preferred; similar CRM expertise considered.
- Education: Bachelor’s degree in Business, Marketing, or a related field required; an MBA or advanced degree preferred.
- Proven Results: Strong track record of revenue growth through lead generation. Ability to meet ambitious targets.
- Analytical Skills: Proficiency in data analysis and data-driven decision-making.
- Strategic Vision: Big-picture vision with readiness to execute day-to-day tasks.
- Entrepreneurial Mindset: Adaptable and proactive in a fast-paced environment.
- Communication and Leadership: Skilled in messaging, cross-functional collaboration, and team mentorship.
This is a remote position.
About Us
Started in 1986, The Construction Link was one of the first to create estimating software for heavy construction companies. Our estimating system was initially created by The Construction Link’s founder, Lance R. Ward, for his use in estimating and bidding construction jobs. Since then, we have remained a powerful force in the heavy construction estimating market and have been leaders in providing innovative new tools to help our customers win more bids and increase profit.
We are proud to provide an integrated construction software solution that includes estimating & bidding, electronic timesheets, project tracking, and billing tracking. Put more simply: Bid it, Track it, and Get Paid for it. Each platform seamlessly integrates into one another.
Since our estimating software was originally designed by a contractor, our construction software is made to act the way a contractor thinks. We're proud when we hear our customers tell us how user-friendly, powerful, and adaptive our software is. With over 36 years in the industry, our software has been enhanced through continuous customer feedback.
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